Nantong as the cradle of world champions, sports industry development status and analysis

Nantong is a small and medium-sized city, but it is a famous sports city, so far there have been 7 Olympic champions and 16 world champions, and therefore it is called “the cradle of world champions” by the leaders of the former National Sports Commission. It has certain theoretical and practical significance to analyze and look forward to the sports industry in Nantong.

Development status and analysis of the industry

The current situation of stadium operation In recent years, with a total investment of 1.2 billion yuan, including 30,000 people stadium, 6,000 people gymnasium and 1,000 people swimming pool Nantong Sports Center as the symbol, China Sports Museum Nantong Hall, able to host national cycling competitions in the Haimen Bicycle Training Base, renovated People's Swimming Pool, plunge pools are for the public to carry out physical exercise to provide good conditions. But we are also sober to see that Nantong's per capita sports land is still insufficient, and the national requirements of 1 square meter per capita standards still have a certain gap.

Sports, fitness and entertainment status quo spending money to buy health has gradually become a fashion of Nantong citizens, more people will meet, talk business, leisure places from the family, restaurants to the fitness place. At present, the city has all kinds of sports and fitness venues, clubs more than 60.

Sporting goods services, sports equipment production, fitness products sales, etc. Nantong's sports market is mainly based on the production of sporting goods. Rudong and Haimen have a place almost every family do Dumbbells, household sewing soccer, “dumbbell professional village”, “soccer professional village” came into being, led to the development of the local economy. However, a large part of them are decentralized small-scale production, which lacks the strength for sustainable development.

Sports events organization status quo competition performance industry is the most influential sports industry, power and radiation of the present form, is an important part of the sports industry. In recent years, the city has organized a series of sports events: the National Fencing Championships, ten Games fencing competitions, provincial sixteen Games, the first National Aviation Games, the National Women's Football North-South Star Match, Anta National Men's Volleyball Grand Prix, the Ping Super League, the men's volleyball A A League, as well as the men's basketball, sports dance and other large-scale high-level tournaments, in particular, the Asian Fencing Championships, which is the highest level of Asian fencing tournaments.

However, compared with some developed cities, Nantong still needs further development in this area. Sports lottery sales status Nantong city sports lottery sales are about 1 million each period, to promote the development of sports undertakings to provide a strong guarantee. 2009, Nantong City, sports lottery sales amounted to 440 million yuan, listed in the first place in the north of Jiangsu Province; an increase of 44.03%, the second in the province.

Development Recommendations

Absorption of social capital, strengthen the construction of sports facilities in the past, are the state investment in sports. With the mass of sports to carry out increasingly popular, the lack of sports facilities is becoming more and more obvious. Therefore, the need to increase the absorption of social capital investment, relying on social forces, and quickly change the city's sports infrastructure, the number of small, small-scale status quo.

Prosperity in the sports and fitness services market can be achieved by contracting and leasing, gradually separating ownership and operation, and improving comprehensive economic efficiency. In addition, we should actively encourage foreign and private capital to enter the sports and fitness services market, and vigorously promote the opening of paid, low-cost sports facilities for the community in State organs, State-owned enterprises and public institutions, and schools, so as to realize the social sharing of sports resources.

Strive to be able to host and organize several international and domestic large-scale sports competitions and performances every year, in order to form a strong sports atmosphere The organization of large-scale sports competitions and performances has a positive effect, on the one hand, it can promote the local sports consumption, upgrade the consumption structure, and increase the income of the sports economy; on the other hand, it can increase the visibility of the city, and show the openness, development and vibrant image of the city.

In addition, by hosting a series of large-scale sports events, it is possible to gradually establish and improve the sports system and operational mechanism in line with the socialist market economy, guide social resources into the field of sports, and promote the sustainable development of local sports undertakings.

With the theme of “Cradle of World Champions” and “Nantong Sports Day” to carry out external publicity, prosperity of the development of Nantong sports industry Nantong is the “cradle of world champions”, August 12, 2008, Nantong sports athletes Huang Xu, Chen Ruolin, Zhong Man won three gold medals in the Beijing Olympic Games, creating a medium-sized city to train athletes in the Olympic Games. On August 12, 2008, Nantong sports athletes Huang Xu, Chen Ruolin, Zhong Man in the Beijing Olympic Games won gymnastics, diving and fencing three gold medals, creating a medium-sized city to cultivate the delivery of athletes in the Olympic Games, “one day three gold” miracle.